Workshop: Employer branding as a success factor

Workshop content

Many companies fail because they do not know the core of their image or rely on short-term trends. Our workshop provides clarity, strategy and tools. We start with the question of why branding is important in the first place and shed light on the connection between brand, corporate image and attractiveness for potential employees. We then uncover the seven most common sins in employer branding. One focus is on the role of social recruiting - not as mere hype, but as an opportunity to target the right talent. Together, we analyze the hurdles that companies face in practice, be it internal resistance, budget issues or a lack of structures, and how you can overcome them. At the end, we develop a step-by-step plan with which you can systematically build and strengthen your employer brand.

Together, we will take a look at your existing measures, develop concrete approaches for your brand and share best practices. You will leave the workshop with a better understanding of what makes your company unique, how you can communicate and demonstrate this authentically and which measures you can implement directly. At 13:10, you'll leave with a plan that motivates and inspires you to make your brand visible as an employer - to the best talent and your industry, for your future.

Branding professional with a heart for German SMEs

Marcel Aue from Hanover is a marketing expert and professional when it comes to image and employer branding, especially and preferably in the typical German SME sector. "The dustier, the better!" After completing his studies, he managed the marketing department of a company with over 100 locations and was forced to work with many agencies before he realized Sustainable marketing that has substance and strengthens brand identity was rare. So he founded KNDR over ten years ago - with the clear mission of giving SMEs an unmistakable brand. His vision: to make the true strengths of German SMEs visible and give companies wings with authentic branding.

Marcel and his team don't work for hip start-ups, but for the hidden champions and silent heroes of the German economy. Whether mechanical engineers, sheet metal processing specialists or packaging manufacturers - companies that have been living "Made in Germany" for decades will find the right partner in Marcel. At the same time, big names such as Kühne & Nagel, VEOLIA, Freixenet, ADAC, Simba Dickie, IOI Oleo, LPKF and the German Franchise Association also rely on KNDR to sharpen their image.

With numerous awards such as the "German Agency Award" and the "German Web Award", Marcel Aue shows that KNDR positions companies strategically - honestly, clearly and with real substance. It's not about fruit baskets or hammocks, but about positioning companies in such a way that their values and strengths both attract talent and inspire customers.

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Venue

Haus der Wirtschaftsförderung, Vahrenwalder Straße 7, 30165 Hannover Calculate route