Workshop: Sales and marketing as success factors

In this workshop, you will learn practical ways to effectively integrate sales and marketing, target customers, and increase sales in the long term.

Sales and marketing skills are crucial for successfully marketing products and services. This workshop will teach you the latest techniques and trends for optimizing your strategies and targeting your audience.

 

Contents:

  • Precisely define and communicate value propositions.
  • Conducting sales talks and applying closing techniques.
  • Acquiring new customers and optimizing sales processes.
  • Customer success management in practice.
  • Common reasons for failed customer deals and possible solutions.

 

Objective: You will learn how to effectively coordinate sales and marketing and better understand your customers' needs—for sustainable success in a dynamic market.

Speaker

Michael Glatter

Sales and marketing expert Michael Glatter supports companies in professionalizing their sales and marketing strategies. His focus is on practical solutions for acquiring and retaining customers.

Venue

House of Economic Development, Vahrenwalder Straße 7, 30165 Hanover Logo Google Maps

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Contact

Hanover region
Team Assistant
Melisa Yasik
Team Assistant
Hanover
Economic Development
Department of Economic and Employment Development
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