Prize categories – what can be won?

It pays to take part in Startup-Impuls. The start-up competition is offering prizes for winning participants worth well over Euro 100,000 in total. As well as prize money of up to Euro 25,000, winning teams and solo start-up entrepreneurs can look forward to high-quality consulting and coaching services, feedback, publicity, image clips and a great deal more. 

A total of 11 teams or solo start-up entrepreneurs can be nominated for the various categories in the Startup-Impuls competition. The winners, and all of those nominated, benefit from a professional image clip for their business as well as comprehensive pitch training. And even if you are not nominated or one of the ultimate winners, you still benefit from valuable support to help you get your idea onto the winning straight: individual discussions with Startup-Impuls coaches, participation in Startup-Impuls events and access to a large network. More information under “Accompanying offers”

Prize categories. What is there to win?

Team start-up: Euro 25,000 prize money can be won for innovative, extraordinary or very promising ideas, which have either been realised in the Hannover Region in 2021 or will be realised in the region in future. This prize also focusses on the international potential of your business ideas. The best team will be chosen from four nominated applicants, which will all have pitched their ideas personally to the jury.

Special solo-start prize: The prize for all women or men who are launching their business idea on their own. Many business people start as “solo entrepreneurs”, e.g. with design products, gastronomy concepts, or online shops. Note: solo here means the number of entrepreneurs, not the number of employees. Prizes will go to the best female founder and male founder (refer to the Participation conditions). The two best applications will be proposed to the jury as nominees. The most compelling of the two will win prize money of Euro 25,000.

University-based start-ups: Ideas or start-ups launched from within a science or research context are ideal contestants for the prize sponsored by Gehrke Econ. This prize is intended primarily for start-up projects which are still at the early ideation stage. The university-based start-up prize category is aimed at students, institutes, faculties and institutions of higher education, extramural research institutes as well as scientific employees in the Hannover Region.

We are looking for scientific projects and (research) findings that boast particularly high potential for launching a start-up. The three nominated applicants will pitch their ideas to a jury. The winner of the first prize can look forward to prize money of around Euro 23,000. In addition to the (dedicated) Euro 15,000 prize money, winners will also receive individual support worth up to Euro 8,000, primarily sponsored by Gehrke Econ, to help them set up their company and to continue developing their business idea.

The nominees for all three prize categories will receive a professional image clip and pitch training.

Special marketing prize: The special marketing prize will be awarded by Hannover Marketing und Tourismus GmbH (HMTG). One particularly attractive product, which is already in the market or which is due to be launched in the very near future will be chosen for all the applicants (and not just for the 11 nominees). As a prize, HMTG is providing a marketing package that is custom-tailored to each applicant and is worth Euro 5,000.

* Exception: The company was officially formed prior to 2021 but only became operative in the market during 2021. This means, for example, that initial sales were generated in 2021.


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