The Competition
Application
Register by clicking on “Application Tool.” You’ll be redirected to our application tool, where you can submit the read deck (text-based pitch deck) for your business model by midnight on December 9, 2026. Your concept should answer the following questions:
- What makes your idea special?
- Who are your target customers?
- What does your competitive landscape look like?
- What problem are you solving for your customers?
Key evaluation criteria include feasibility in the Hanover region, your approach to the problem, your unique selling proposition, and your market strategy (Read-Deck, resume). You’ll find details in the guide to the application materials.
Support Services During the Competition
If you’re unsure whether your submissions sufficiently meet the competition criteria, we’re here to help:
In the Start-ups & Entrepreneurship division, we offer a comprehensive range of consulting services and events. These resources are available to you both in conjunction with the competition and independently of it, to help you further develop your business ideas and get off to a successful start!
To schedule an appointment, please email us at gruendung@hannoverimpuls.de.
Evaluation Process
Submission is followed by a multi-stage process:
Preliminary Judging Phase (January 11–February 5, 2027)
Review of formal requirements and evaluation of content. The top 5 entries in each category advance to the next round and will pitch to a preliminary jury on February 4, 2027. Two entries from each preliminary jury will be nominated for the main jury following the pitch.
Jury Phase (February 8–March 11, 2027)
The eight nominees will receive pitch training and promotional videos, and will present their projects again on March 11, 2027, this time before the main jury.
The awards ceremony and accompanying celebration will take place on March 18, 2027.
Contact
Anke Pawla
hannoverimpuls GmbH
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