Seminar series for location communities 2022

City of Hanover

At the beginning of 2022, the economic development agency of the state capital of Hanover offered a three-part series of seminars to support Hanover's business communities and their member companies with digitalization. The aim was to make the online presence on the internet easier to find, increase the reach of corporate communication and demonstrate the possibilities of social media.

The short and compact online seminars provided uncomplicated answers and helped to put projects into practice without much effort.

The first seminar dealt with the topic: "Online presence on Facebook and Instagram: how to use social networks for your company". In addition to the many tips and tricks that were shared, the importance of having a strategy was also demonstrated. This includes determining which medium the target group is using, analyzing which resources the company has available to use a medium and creating effective content. The measures can be flanked by the purchase of advertisements, which offer the enormous advantage of "targeting".

The most beautiful website can only be effective and pay off for the company if it can also be found on the Internet. Solutions were presented in the second seminar, which focused on the topic: "Found on Google: Why search engine marketing is also relevant for your company".

We recommend careful maintenance of the Google MyBusiness entry and the basic data on your own homepage, such as name, address, telephone number and opening hours. If necessary, additional advertisements can increase regional visibility.

The third part completes the seminar series. The one-hour online seminar "Images, texts, videos: Optimally preparing content for the website" showed how and in what form content is optimally presented on the website. Whether it's a web store with an order function or a simple page with the essential data and information about your company's products and services: a good digital presence has become increasingly important, and not just since the pandemic.

The choice of topics on your own website should be specific and the text should be enriched with additional content such as photos, videos, maps, downloads and links. It is essential to keep the content up to date.