CREATIVES AND THE CORONA CRISIS - WHAT'S NEXT?

KREHTIV NETWORK HOSTS THE ANNUAL CONFERENCE ON THE CULTURAL AND CREATIVE INDUSTRIES IN GERMANY

The coronavirus pandemic has had the cultural and creative industries firmly in its grip for over a year now, with large parts of the sector suffering extreme losses in turnover and the outlook still unclear. To counteract this, the kreHtiv Network Hannover and the German Creative Industries Association (Bundesverband Kreative Deutschland) organized the annual cultural and creative industries conference as a livestream on 11 May.

The network wanted to offer both the local scene and the many nationally dispersed players in the industry a stage to describe their situation in recent months and create a platform where they could talk to decision-makers from administration and politics. In addition to a discussion on the current situation and the necessary measures at the location to support the industry in the long term, there was also a round table of politicians in which representatives of the democratic parliamentary groups were asked about their plans for the industry. Finally, representatives of associations and organizations scattered throughout Germany were asked about the biggest problems facing the industry and initial solutions were discussed.

The event, which was supported by the business development agency hannoverimpuls and Radio Hannover, could be followed on the network's YouTube channel or on its website kreHtiv.de .

NETWORKING THROUGHOUT LOWER SAXONY - ASSOCIATION OF LOWER SAXONY'S CULTURAL AND CREATIVE INDUSTRIES (VNKK) FOUNDED

Together with representatives of other regional creative networks from Lower Saxony, the kreHtiv network initiated the founding of a state association for the industry, which will take place in the run-up to the annual conference. The Association of Lower Saxony's Cultural and Creative Industries (VNKK) is intended to act as a mouthpiece for the interests of this sector, which is essential for innovation, and represent them on an equal footing with state politicians and other economic sectors. The state's third-largest sector in terms of turnover is thus to be given the status in the public debate that it has long deserved.

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