Founding story January 2026: ALL ABOUT MIDLIFE

Women's health for the second half of life.

By 2030, around one billion women worldwide will be going through menopause. Two-thirds suffer from a variety of symptoms – often silently, frequently without anyone to talk to. Constanze Stock and Katja Ohly-Nauber want to change that. With their start-up ALL ABOUT MIDLIFE , they want to "radically redefine middle age for women" – for better health, self-determination, and a new positive narrative about the second half of life.

The ALL ABOUT MIDLIFE offering ALL ABOUT MIDLIFE includes themed units for more vitality, hormonal balance, and joie de vivre, combining expert knowledge from physiotherapy, nutrition, pelvic floor training, and hormone coaching with an active community. Constanze is a fitness trainer, nutritionist, and breathing therapist; Katja works as a holistic health and wellbeing coach with additional training in hypnosis and mindset work.

Katja and Constanze, how did the idea to start the company come about?

Even though we only founded ALL ABOUT MIDLIFE in March 2025, we have been working together for 15 years. Our professional roots lie in business, we are familiar with leadership positions, but also with the needs of women in challenging phases of life.

With our first "business baby," LAUFMAMALAUF, we got over 100,000 women moving. So women's health has been with us from the very beginning. Now we are focusing on midlife—a phase in which many women need guidance and support.

We want women to age healthily and go through the physical transition phase feeling strong and energetic. ALL ABOUT MIDLIFE combines four areas: digital education, tracking, exchange, and telemedicine, structured into the fields of food, movement, and mind. We provide information, offer practical support, and talk about everything that goes with it—from nutrition and mindfulness to sexuality.

What makes your platform special?

ALL ABOUT MIDLIFE is much more than a digital course. We see ourselves as a compass for a phase of life that is often characterized by taboos, ignorance, and isolation. We give women access to knowledge, tools, and a supportive community.

Our content is scientifically based, suitable for everyday use, and strengthens self-efficacy. The goal is for women not to lose their footing during this time of change, but to develop clarity, energy, and a new self-image.

Specifically, we offer 30 thematic course units, 16 workout videos with a three-week training plan, a nutrition plan with cooking videos, an e-book with recipes, a digital workbook, mindset tools, hypnosis, meditations, and practical plans for achieving goals. Elements such as checklists, habit trackers, and structured weekly plans help you stay on track.

You can book either a three-week starter course or the comprehensive nine-week 360° online course. Once paid for, access is valid for life. And if you are dissatisfied, you will receive a refund within 14 days. In addition, we visit companies to raise awareness of women's health in the workplace—an issue that is often underestimated but has a massive impact on satisfaction and retention. Our presentations are now in high demand.

How has hannoverimpuls supported you?

hannoverimpuls is a real enabler for us. Through the Female Startup Mentoring Program, we gain access to networks, workshops, mentors, and targeted support in developing our business model. Competitions such as Startup-Impuls or "Höhle der Karpfen" (Cave of Carp) have also given us additional visibility.

What we particularly appreciate is their attitude: it's not just about advice, but about genuine enthusiasm and thinking along with us – a partnership that has helped us enormously.

What tips do you have for other founders?

Take advantage of the services offered by hannoverimpuls! They help you sharpen your focus, build networks, and get support in all key areas.

Vivica Bree, Head of Founder Consulting at hannoverimpuls, on Constanze and Katja:

Two strong women who have been passionate about their field for many years. Constanze and Katja bring a wealth of experience and enrich our networks. They are now highly sought-after speakers at our own events.

Contact

ALL ABOUT MIDLIFE GMBH
Mobile: 0177 5283234
Email: info@allaboutmidlife.com
Website: allaboutmidlife.com