neu/wagen-Dialog "Car dealerships in the field of tension of transformation"

Does the classic car dealership have a future? Alternative drive systems, digitalization, sustainable mobility solutions - both technological advances and social change are challenging the current business model of owner-operated car dealerships and workshops. Lower-maintenance electric cars, communal sharing instead of individual vehicle ownership, autonomous driving and alternative mobility solutions as part of integrated transport concepts are changing demand. In addition, customers have new expectations of an increasingly digital user experience from vehicle purchase to service. At the same time, the mostly small and medium-sized companies are coming under pressure from the manufacturers, who are seeking direct contact with the end customer as a response to the challenges of transformation. In cooperation with WirtschaftsDienst, the neu/wagen dialog offers owners and managers of car dealerships and workshops a platform for exchanging experiences and is also intended to provide other players in the vehicle and supplier industry with impetus from the perspective of the end consumer.

15:00 Arrival of the participants
Filling the ideas pinboard

15:15 Welcome and introduction by the moderator
Andreas Bosk, Publisher/Managing Director WirtschaftsDienst Niedersachsen

3:20 p.m. Impulse: Car dealerships and workshops in the field of transformation
Dr.-Ing. Kai Wundram, Institute for Vehicle System and Service Technologies,
Ostfalia University of Applied Sciences (Wolfsburg)

15:40 The (digital) user experience in the car dealership of the future
Derek Finke, Autohaus Digitalisierung & Positionierung (Horbach/Westerwald)

16:00 Experience reports from practice
Car dealerships and workshops from the Hanover-Hildesheim region, including

• Mike Altmann, Managing Director, Autohaus Dost GmbH / VOETS
• Christian Hackerott, Managing Partner, HACKEROTT Autohaus Group

16:45 Moderated discussion with all speakers
followed by questions from the audience and contributions from the ideas pinboard

5:25 p.m. Summary and closing remarks
Dr.-Ing. Michael Merwart, Head of Transformation Network neu/wagen

17:30 End of the event incl. opportunity for networking
get together with refreshments

The dialog takes place under the umbrella of the transformation networkneu/wagen.

Venue:

ADAC Driving Safety Center Hanover-Laatzen, Hermann-Fulle-Straße 10, 30880 Laatzen